Be fearlessly honest about diversity gap, Atlanta expert tells KC Techweek panelists (Photos)
October 11, 2018 | Tommy Felts
Building an inclusive startup community begins with being unafraid to directly state the problem — a diversity gap — free of coded language related to race and gender, said Rodney Sampson.
“I am unapologetically about being ‘color-brave’ and ‘race-brave’ — rather than being ‘color blind’ — because when you say ‘color blind,’ you’re saying you don’t see me,” said Sampson, chairman and CEO of Opportunity Hub in Atlanta. “You don’t see everything I bring to the table. You don’t see the pain and the struggle.”
A panel of Kansas City leaders turned to Sampson Wednesday at Techweek during a conversation about bridging the inclusivity gap, seeking to learn how locals can potentially replicate the success of his social venture in Atlanta. Heavy-hitter panelists ranged from Philip Gaskin, director of entrepreneurial communities and chief of staff for entrepreneurship at the Ewing Marion Kauffman Foundation, to Leo Morton, chancellor emeritus at the University of Missouri-Kansas City.
“Data has shown it dramatically increases return on investment when you have women and people of color at the table,” Sampson said.
Opportunity Hub, the largest multi-campus entrepreneurship center and technology hub in the U.S., reflects Sampson’s commitment to “Kingonomics” — taking the economic principles of Dr. Martin Luther King Jr. to build an inclusive innovation and investment model to address poverty and the wealth gap.

Bob Langenkamp, Economic Development Corporation of Kansas City, Missouri
Programs like CodeStart, #YesWeCodeFund, #100BlackAngels and HBCU@SXSW resulted from community input about the services Atlanta needed Opportunity Hub to provide, Sampson said.
“There was a sense of urgency,” he said. “People wanted a safe space to learn code, to work on their business, write a business plan, build their tech.”
In late 2015, Opportunity Hub merged its coworking operations with TechSquare Labs, a corporate innovation lab and venture fund that has invested in more than 30 companies that have raised more than $300 million in follow on capital, are valued at more than $1 billion dollars, generate $75 million in annual recurring revenue and growing and employ nearly 1,000 people, according to the company.
“We joke that around the city, and around the country, we’re known as ‘the black WeWork,’” Sampson said. “We don’t want blacks only, by the way, we just have that market and we attracted people that we wanted to help change their lives.”
Check out photos from Wednesday’s Techweek events below.
Featured Business

Tommy Felts
Tommy is editor-in-chief for Startland News, a Kansas City-based nonprofit newsroom that uses storytelling to elevate the region’s startup community of entrepreneurs, innovators, hustlers, creatives and risk-takers.
Under Tommy’s leadership, Startland News has expanded its coverage from a primarily high-tech, high-growth focus to a more wide-ranging and inclusive look at the faces of entrepreneurism, innovation and business.
Before joining Startland News in 2017, Tommy worked for 12 years as an award-winning newspaper journalist, designer, editor and publisher. He was named one of Editor & Publisher magazine’s top “25 Under 35” in 2014.
Related Posts on Startland News
Kauffman awards $5.3M to DreamSpring to expand microlending to underserved entrepreneurs in KC
A newly announced $5.3 million grant is expected to vastly expand access to small business credit among historically underserved entrepreneurs in Kansas City, said Philip Gaskin, detailing the latest in a series of funding awards this week from the Ewing Marion Kauffman Foundation. DreamSpring, a nationally recognized nonprofit Community Development Financial Institution (CDFI), is set…
UMKC receives $12.97M grant from Kauffman Foundation to boost barrier breaking across KC region, beyond
Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News’ nonprofit newsroom. New grant provides support to continue and expand entrepreneurship programs on the UMKC campus and across the Kansas City region The University of Missouri-Kansas City has received a historic, five-year, $12.97 million grant from the Ewing Marion Kauffman Foundation…
KC wants to be the nation’s most equitable hub for biologics; prestigious MIT pick could help
Biologics is the entryway to personalized medicine, said Sonia Hall, and Kansas City is aiming to create the most inclusive hub for the development, production and distribution of biologics as part of its acceptance to the Massachusetts Institute of Technology Regional Entrepreneurship Acceleration Program. “When you talk about personalized medicine, you’re talking about greater equity…
Kauffman anchors $100M fund to boost minority-led ventures, access to capital
Editor’s note: The Ewing Marion Kauffman Foundation is a financial supporter of Startland News. A $100 million fund is expected to help close the wealth gap and better fund BIPOC-led ventures — thanks in part to Kansas City’s own Ewing Marion Kauffman Foundation. Joining forces with Living Cities, the Kauffman Foundation has committed $10 million to…



















